Ecommerce Seminars

• Conversion rate increase of 27%
• 300 % increase in search engine traffic
• 15 % increase in average order value (AOV)

Filed under: Case Studies Ecommerce Web Development | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

This interview is with PoolDawg and Jody Hartwig, Netconcepts’ Vice President of Client Services for PRWeb. PoolDawg is a Netconcepts’ client whose goals were to embrace organic search.

“As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,” says Mike Feiman, Director of Marketing for PoolDawg.com.

After successfully implementing Netconcepts’ recommendations, PoolDawg has experienced a 300% increase in search engine traffic.

Listen to the interview for an amazing success story!

 

 Standard Podcast [5:56m]: Play Now | Play in Popup | Download

Filed under: Ecommerce Podcasts SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what’s discussed (on your honor now!). Matt Cutts and his mighty notebook might be barred from the room. Alternatively, any search reps found lurking have to give up a secret of their own or head for the hallway.

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Greg Boser, Search Engine Marketing Consultant, WebGuerrilla
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, Director of Search Engine Optimization, Range Online
Mike Grehan, Founder and CEO, Searchvisible Ltd.
Jennifer Slegg, Owner, JenSense.com
Stephan Spencer, President, Netconcepts, LLC
Mikkel deMib Svendsen, Creative Director, deMib.com
Shari Thurow, Webmaster & Marketing Dir., Grantastic Designs
Jill Whalen, CEO and Founder, High Rankings

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

In this article, Netconcepts Founder and President, Stephan Spencer, contributes his critique of a snowboarding business called Daddiesboardshop.com, in order to flesh out opportunities for search engine optimization. Stephan gives technical examples as he writes about URL rewriting, page duplication, link building, pull-down menus and domain hosting to address major fixes that would help improve Daddiesboardshop.com’s overall search engine visibility.

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?

This session will provide a critical overview of…

• Search engine market share
• Eye tracking studies and searcher behavior
• Trends
• Imminent innovations
• Keyword research tools
• and much more

Speaker:
Stephan Spencer, Founder and President, Netconcepts

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

The bedrock of website optimization is its content, and presenting that content in an advantageous manner to search engines in order to better draw referral traffic. In addition, the manner in which content is linked internally within a site can influence its rankings and define whether that content will be indexed and findable through search engines such as Google, Yahoo!, and MSN. This session will cover some basic points about optimizing a site’s content, illustrated by a few real-world examples from a major commercial website.

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.

You will learn:

• Google’s PageRank scores: red herring or useful metric?
• What makes a link valuable or not
• Creative strategies for building link-worthy content
• What works when approaching webmasters with link requests
• Pitfalls to avoid if buying or bartering links

Speakers:
Stephan Spencer, Founder and President, Netconcepts

Filed under: Link Building Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…

• Check your “Google Pulse”
• Estimate missed opportunity costs
• Ensure Google crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Avoid getting banned by Google
• Wield invaluable SEO tools you’ve not yet heard of
• Build high-quality links from trusted sites, and boost your PageRank along with your rankings
• Prepare for changes to come… and so much more!

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Don’t miss this important session that will review what you should be doing to attract and convert more prospects through your organic and pay-per-click search campaigns. Topics to be discussed include…

• How leading merchants capture the elusive “Long Tail”
• Brand building with unbranded keywords
• Low-cost, high-impact NSO (Natural Search Optimization) testing strategies
• Adding Web 2.0 to your SEO toolkit
• Engine differences - what matters today?
• Managing NSO yield and setting expectations
• How to apply DM best practices to PPC Search
• Profit Maximizing Strategies in Volatile Bid Marketplaces
• Creative and Landing Page Testing Strategies
• Dealing with engine differences
• Outsmarting your Competition
• Budgeting and Budget Allocation

Speakers:
Brian Klais, Vice President, Search Strategy, Netconcepts
Kevin Lee, Chairman and Co-Founder, Did-it.com

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Hear it right from the horses’ mouths, i.e. those who have actually made their blogs and RSS feeds pay in real dollars. Steve Spangler Science, for example, attributes 13% of all online sales to their blog. Hear the secrets of how they garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Steve Spangler, CEO, Steve Spangler Science Inc.
Pinny Gniwisch, Founder & EVP Marketing, Ice.com

Filed under: Business Blogging RSS Marketing Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: